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It was at DC that Infantino made his name. Superhero comics had all but disappeared in the early 50s, but DC was ready to begin a relaunch of this genre in 1956. DC editor/writer Julius Schwartz approached Infantino about his idea to both revive and revise the Flash. Schwartz' writing and Infantino's modernistic artwork helped make the Flash a big hit, and to also help usher what became known as the "Silver Age" of comics.
Infantino went on to work on such characters as the Elongated Man, Adam Strange, and Batman. His work on the latter is credited with reviving that character's sagging sales. In 1967, Infantino was promoted to editor at DC Comics. He was influential in bringing a more modern look to the previously stodgy DC comics, and was the person who hired influential artist/writer Neal Adams.
Infantino was promoted to publisher in 1971, then president of DC Comics in 1974. He left DC in 1976 after a dispute with DC's parent company Warner Communications. After leaving DC, Infantino briefly worked for Hanna-Barbera as a character designer, then taught for several years at the School of Visual Arts.
Infantino is now retired, and resides in New York City. He is regarded as a living legend in the comics field.